Ecosystem of programmatic media buying
| Date / Time: | |
| Location: | Hong Kong |
| Address: | Unit 1907, Prosperity Millennia Plaza, 663 King's Road, Hong Kong |
| Speaker: | Joey |
| Abstract: | DSP, RTB, SSP, Ad Exchange, PMP, Ad network, DMP 这些程序化媒体购买中的词汇都是什么意思？各自之间有何联系？所谓的大数据精准广告又是个什么样的玩法儿？Joey会跟大家分享他所认识的程序化营销世界。 |
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